1. Claim and complete your Google Business Profile

• Choose the most accurate primary category.
• Add your services, hours, phone number, and website.
• Upload real photos of your work, team, and location.
• Post updates and offers regularly.

2. Keep your name, address, and phone consistent

Your business details should match exactly across your website, Google, social profiles, and directories. Inconsistent details confuse search engines and customers, and AI tools too (see how to get recommended by ChatGPT).

3. Ask for reviews the right way

Ask happy customers shortly after a job is done and send them a direct link. Reply to every review, good or bad, politely and professionally. Never buy or write fake reviews. Our reputation management service helps you build this habit.

4. Create local service pages

If you serve several suburbs or services, give each important combination its own useful page with genuine details, not copy-pasted text with the place name swapped. Choose the wording using keyword research, and apply on-page SEO basics.

5. Add local signals to your website

• Your address and phone in the footer, in text.
• An embedded map on your contact page.
• Local business schema markup (see the technical SEO checklist).
• Mentions of the areas you serve.

6. List your business in trusted directories

Focus on relevant, reputable directories and industry sites instead of dozens of low-quality ones. This is a safe, useful form of link building.

7. Track calls and directions

Local rankings matter because they bring calls and visits. Track phone calls, direction requests, and form submissions, not only rankings. Plain-English SEO reporting makes this easy.

Want us to do it?

Our local SEO service covers all of the above, including help earning reviews. Start with a free audit.